You’re watching a video on your phone. It starts with a bold hook, fills your entire screen, and you don’t even have to rotate your device. Welcome to the age of vertical video. Once considered an amateur format, vertical videos have now become the gold standard for mobile-first content. From Instagram Reels and TikToks to YouTube Shorts and Facebook Stories, this format is dominating attention spans and for brands, it’s a game-changer.If you’re still producing horizontal-only videos, it’s time to rethink your content strategy. This blog explores why vertical video matters, how to make the most of it, and what it means for your brand’s social media video production efforts.
We live in a mobile-first world. According to recent studies:
| Statistic | Insight |
| 94% of smartphone users | Hold their phones vertically |
| 75% of video views | Happen on mobile devices |
| 60% more engagement | On vertical videos vs. horizontal on social media platforms |
| 80% of users | Are more likely to watch an entire vertical video |
User behavior has shifted drastically, and brands are adapting by creating high-quality video content tailored for vertical viewing.
A vertical video takes up the full screen on a smartphone, creating an immersive experience that horizontal videos can’t match.
Vertical videos blend seamlessly into platforms like Instagram Stories, TikTok, and Snapchat, appearing more organic and less “ad-like.”
Vertical videos lead to higher watch times, more shares, and better interaction which is the key metrics in social media video production.
Social platforms now prioritize vertical content in their discovery feeds, giving your content a better chance of going viral.
To win at vertical video, brands need to think beyond just cropping traditional videos. Here are some creative video solutions:
Here’s a quick roadmap:
Vertical video isn’t just a trend, it’s a reflection of how people consume content today. Brands that adapt will not only stay relevant but thrive. Whether you’re revamping your strategy or just starting out, prioritize social media video production with vertical formats in mind. It’s time to flip the frame and unlock better reach, deeper engagement, and stronger storytelling.
Need help? Our team offers creative video solutions to help your brand shine in the vertical space!
Instagram Reels, TikTok, YouTube Shorts, Facebook Stories, and Snapchat are all designed for vertical viewing.
Absolutely. B2B audiences are also mobile users. Creative vertical explainers, testimonials, and product demos work well.
Not necessarily. Many brands create high-quality video content using smartphones and basic editing apps. Professional production adds polish but isn’t always required.
