Did you know viewers retain 95% of a message when they watch it in a video — compared to just 10% when reading it? That’s the power of business video production. In a world flooded with content, video isn’t just an option anymore — it’s essential. Whether you want to onboard new employees, showcase your services, or boost your brand’s presence online, a strong corporate video can do wonders.
This guide breaks down corporate video production into bite-sized, actionable steps so you can create videos that don’t just look good — they deliver results. From planning to promotion, we’ll walk you through what it takes to partner with the right corporate video production company and make your next video a game-changer for your business.
Corporate video production is the process of creating visual content to serve business goals — think marketing, internal communications, recruitment, training, and more. It’s where storytelling meets strategy.
In the age of digital-first impressions, businesses are leveraging videos to:
Whether it’s a 60-second teaser for social media or a full-length documentary-style piece, the goal is the same: to inform, engage, and convert.
Here’s a breakdown of the typical production workflow followed by a professional corporate video making company:
| Phase | Description |
| Pre-Production | Define your goals, script your message, storyboard, scout locations, and line up talent. |
| Production | This is where the magic happens — filming, lighting, directing, and capturing interviews or b-roll. |
| Post-Production | Edit footage, add music, animations, captions, and finalize with reviews and tweaks. |
| Distribution | Promote your video across the right platforms for maximum reach and ROI. |
If you’re planning to outsource, choosing the right video partner can make or break your project. Here’s what to look for:
Always check past work. A great business video production partner should have a portfolio that aligns with your industry and vision.
They should get your audience. A video for a law firm won’t have the same tone as one for a dance academy. Your production partner should be able to adapt accordingly.
From drone shots to animation and sound design, make sure they’ve got the tools and talent to bring your concept to life — without breaking your budget.
A killer video means nothing if no one sees it. Here’s how to get it in front of the right eyes:
Use SEO best practices: add keyword-rich titles, descriptions, and tags. Don’t forget eye-catching thumbnails!
You don’t always need a massive crew. With AI platforms like Storykit, you can repurpose blog content, job listings, or testimonials into videos in minutes.
If you’re a growing business trying to stay relevant without overspending, AI tools can help you produce 10x the content for a fraction of the cost.
Q1: How much does a corporate video cost?
Costs vary depending on scope, length, and complexity. Simple social media videos may start at a few hundred dollars, while high-end productions can run into thousands. It’s best to consult a corporate video making company for a tailored quote.
Q2: How long does it take to produce a business video?
It can take anywhere from a week to several months. Pre-production planning plays a huge role in streamlining timelines.
Q3: Can I use stock footage and still get a quality result?
Absolutely. Many engaging corporate videos use a blend of stock footage, animation, and branded content to keep production costs low while maintaining a professional look.
✅ Focus on your core message and audience.
✅ Keep videos short, engaging, and emotional.
✅ Distribute smartly — not just widely.
✅ Partner with the right corporate video making company.
If you’re looking to level up your brand with professional video content, Big Wheel Digital Media has the tools, team, and creative flair to help. As a trusted business video production company, we don’t just shoot video — we bring your message to life.
Let’s talk about how to make your next corporate video a success. Schedule a free consultation with our experts today and discover what your business can really achieve with video.
